2024 Ascot Jump Season Look Book

We are thrilled to see our Leopard Print Jackie O Pillbox in the Ascot Racecourse Jumps Season Look book as an inspirational guide for Autumn/Winter occasion wear.

Styled by London-based @aliceharestylist it features 26 curated outfits for all ages, including children for the first time. It encourages stylish, practical ensembles that can be restyled for future events, with a mix of ethically made investment pieces and vintage accessories.

The collection blends heritage British brands with international names, showcasing contemporary styles like tweed with dramatic shoulder pads and unique prints. Childrenswear features British and Spanish brands to create timeless, vintage-inspired looks.

Alice says, “If the lookbook accomplishes just one thing, I hope it demonstrates that the joy of fashion isn’t reserved for a select group of ‘chic’ individuals. You can embrace the XL hat, the gold tweed, and the bold gobstopper earrings. It’s Ascot—where fashion as fantasy is the order of the day. Don’t view the need for practicality as a disadvantage during the Jumps racing season! The essential layering required for warmth presents an excellent opportunity to experience the joy of escapism through fashion. Practicality and style can absolutely go hand in hand.”