THE ROYAL ASCOT LOOK BOOK 2025

In the ever-evolving world of occasionwear, Royal Ascot remains a timeless beacon –where heritage, fashion, and fantasy intertwine. Now, in a remarkable second chapter, acclaimed British designer Daniel Fletcher returns as Creative Director of the Royal Ascot Lookbook 2025, bringing with him a bold yet reverent evolution of raceday style.

Having captivated audiences last year with a fresh approach to the Royal Meeting’s revered dress codes, Fletcher deepens the narrative for 2025, inviting racegoers to view dressing up not just as tradition, but as an act of personal expression. This year’s Lookbook, rich in diversity and storytelling, offers a renewed focus on heritage, and global influence, while elevating the very essence of what it means to dress for a moment.

“I wanted to push the creative boundaries even further,” Fletcher says. “To celebrate individuality, honour tradition, and encourage people to feel seen in what they wear.”

Featuring:

Green heart pillbox with bow - shop

Neon pink silk pillbox with standing bow - shop